Having business cards is a great way to promote yourself in the physical world. A Business card serves well as a sort of mini portfolio that displays your skills.
SIZE AND SHAPE
Standard size business cards are 2″ x 3.5″, in either vertical or horizontal orientation. Horizontal cards is the most traditional, some people or companies now go for vertical layouts. While standard cards are traditionally in 2″ x 3.5″ rectangle, it doesn’t mean you have to go with that size or shape. Die cut cards are pretty popular also, like rounded corners or some kind of cutout shape within the card.
When designing your business cards, information you would need is usually knowing what you would like to promote? But most cards definitely have logo, tagline or slogan, what service you provide, street address (if applicable), social media information, contact info, website and or Professional certifications or membership logos etc.
MATERIALS AND EFFECTS
There are also different selections when looking to get a business card. With the many different paper stock many printers carry, there are stock paper weight between 50 and 110lbs. that refer to by points, or mils thickness of the sheet in thousandths of an inch. So can get an idea 12 pt. card stock is .012 inches thick. There’s other different stock sizes also 14pt, 16pt, and beyond.
Coatings
While most business cards are printed on either cream, or white paper. Paper texture is important in deciding if you like to go with smooth, rough, Matte or glossy? While some business cards don’t come with coating you may want to opt for an Aquarius, (water resistant) or UV-Protective coating. Having these options for your business card can help your business card be more durable, but it may add to the cost.
FILE SETUP
Print specifications can be a bit foreign and could be vital in the print world for your business card design to have certain specifications. Business cards should have a resolution of at least 300-350 dpi (depending on your printer), and if images included, for best print results, fonts should be embedded rather than convert it to images for Crispest edges. Many printers also require bleedline. Bleedlines, or guidelines help you design the business card, so you’d know were the safe line for you text is. The cutline is where the printer will make cuts, keep in mind that many industrial printers have different bleedlines and cutlines. Checking with your printer’s specifications before starting your design. Also check for the finalizing of your design, what type of rendering format is need for the printing… (Ex. PDF, ESP, JPEG, TIFF etc.)
Your printer may have a designer on site to help design your cards, there are many great freelance graphic designers also. Nevertheless, we at NDM can help you from start to finish, from helping design your cards to printing your business cards. Let us know how we can help! Contact Us
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